Retail is all about having the right product or service, at the right time, in the right place.   

Having the right product or service

Insight into markets and customer demographics allows us to understand our customers’ needs and consider these needs in product and service development and customisation.  Different markets typically have different needs, and knowing these differences enables us to match the offering to the market.  Data on regional variations such as culture, demographics and environment can be used for effective merchandising.  Well planned merchandising attracts and retains customers, and maintains effective stock control which increases sales and reduces loss.    

At the right time 

Understanding the physical environment of your market and channel also enables better placement of product.  For example, climate and weather conditions vary across regions, and these conditions alter the needs of customers.  Having insight into demographic and cultural data of the market also enables well timed merchandising.

In the right PLACE

By understanding the spatial distribution of your market you can create effective channel and network strategies.  Using location intelligence, site selection becomes scientific and takes account of market presense, market profile, competitor activity and proximity analysis.  Growth nodes, gaps and overlaps are easily pinpointed so cannabalism can be managed, opportunities can be actioned and networks can be well balanced.

Please contact us to learn more about the application of MapInfo in retail.