MapInfo technology
Unleashing the value of location within data
Location intelligence can play a significant role in helping business understand and manage operations, customers and markets. Location forms such a fundamental part of any business activity and hence the applications are diverse – the benefits more so. Research has shown that 80% of data maintained by business has a location component. The value of this data can be realised using Geographic Information System (GIS) technology and analytics.
Targeting efficiencies within business
From optimising and tracking distribution routes, to reducing marketing spend by intelligently focussing on target markets, location intelligence empowers organisations with information and tools to enable business to operate more efficiently. Efficiency reduces costs, raises customer service levels and improves productivity and profitability. It is about doing things smartly.
MapInfo Professional, the world’s premier mapping and analysis application
MapInfo Professional is a powerful Microsoft Windows-based mapping and geographic analysis application. Designed to easily visualise the relationships between data and geography, MapInfo Professional helps business analysts, planners, GIS professionals – even non-GIS users – gain new insights into their markets, share information-rich maps and graphs and improve strategic decision-making.
The value of visualisation
GIS, or Geographic Information Systems, allows us to integrate, view, interpret and analyse data within a visual framework. Patterns and relationships often embedded in data tables become clear and evident and add a dimension to your decision making process.
Data integration and analysis
Where disparate data has a location component, geography forms the common denominator to easily link these data sets together for comparative analysis. For example, by using GIS technology, map data and the powerful process of geocoding (i.e. geographically locating an address record to a map base) one can consolidate disparate information such as channels, markets, customers and competitors for analysis.
Increase customer service levels whilst reducing operational costs
GIS functionality to optimise routes, find features, and do ‘closest to’ queries increase your customer service levels while reducing operational costs.
Optimisation and planning
Location intelligence enables the optimisation of infrastructure, networks, channels, territories and services for greater efficiencies. When networks are geographically displayed overlaps and gaps are easily identified and provide insight when planning expansion and rationalisation strategies.
Location intelligence plays a key role in business decision-making and hence the deployment of GIS technology and data needs to be scalable. Solutions range from adhoc reports to intranet applications to location intelligence dashboards within business intelligence tools.